SUSTAINABLE TOURISM

The biodiversity, the cultural and historical testimonies, and the ethnic and cultural riches make Mexico a highly competitive country in the world-wide tourism market, which allows it to supply multiple products to the modern tourist market.

Considered as the clean industry, tourism has become one of the fundamental factors to impel the growth of the country, as one of main the income sources.

Nowadays, the most successful tourist projects are planned in a sustainable context, where the necessity to protect to the maximum the natural resources, the beauty of the landscape, the quality of the water and the biodiversity, becomes the base on which the new tourist plans are orchestrated, offering in addition an economic development more righteous for the local communities, promoting its active participation and allowing the resources generated by this activity to improve the quality of life of millions of people.

This way the sustainable tourism arises as an important factor for the ecological conservation, looking for the communitarian participation and the active participation of the tourists; trying to respond to the requirements of an increasing number of national and international tourists who are looking for a closer and more active contact with the local ecosystems and cultures and, at the same time, become more interested in the preservation of both. These new types of nature, sustainable, cultural, and adventure tourism or ecotourism, represent the tourist sector with greater growth in the world for the last years.

This way, it is necessary that the tourist projects are integrated to this dynamics by means of suitable and opportune planning, with multidisciplinary work and one proper  advertising, it is possible to generate regional development plans where the tourism of each region can be benefited with an increase of visitors and  length of stay of the tourists in different sites, by means of tourist circuits, services and products in its zone of influence, while promoting conservation and generating  projects that allow a social and economic development.

Nevertheless, it is necessary to have a vision of tourism with an integral approach that serves as turning point for the sustainable development of some site in particular. The appropriate planning of sustainable tourism can guarantee the economic development of each region, contributing with sources of employment and better quality of life for the locals, a better distribution of wealth and benefits at all of the social levels, besides promoting the conservation and the sustainable use of the natural resources.

In this context, it is necessary to focus efforts to promote and to spread the new tourist activity compelling the creation of sustainable tourism in each region, turning it into a highly competitive destination, giving an acceptable answer to the increasing demand to creating recreational tourism in nature and increasing the knowledge of the diverse cultures, as well as creation of adventure and outdoors activities within a frame of sustainable development.

Therefore, appropriate planning and organization of the sustainable tourism, the design of tourist circuits and adequate promotional materials can change the tourist attractiveness of a certain site and give an image of a tourist destination of great interest at a national and international level, where sustainability is the basis of its development.

The production and development of successful Sustainable Tourism projects have been one of greatest interest areas for EcoRed, a company that has demonstrated that the "clean industry", when sustainability is integrated, can become the main factor of economic and social development in diverse regions of our country where the opportunities are scarce, but the natural and cultural riches are very attractive for the development of tourism.